Free, always
Technology, explained like you're a smart person who's busy — because you are.
Most business owners don't want a computer science degree. They want to know enough to ask the right questions, spot a bad answer, and stop feeling talked down to by whoever they hired. That's what this is for — articles and short tutorials, free, with nothing behind an email wall.
March 23, 2026
What Even Is a CMS, and Do You Need One?
Content management system gets thrown around like everyone knows what it means. Here is the plain-English version, and how to tell if your business actually needs one.
Read the article →March 9, 2026
You Don't Need a Password Manager. You Need Three.
A single shared password manager for the whole team feels like progress. It usually just moves your security risk somewhere less visible. Here is the setup that actually holds up.
Read the article →February 23, 2026
Should You Build It or Buy It? A Framework for Small Business Software Decisions
Every small business eventually asks whether to build custom software or buy something off the shelf. Here is the framework I use with clients to answer it in minutes, not months.
Read the article →February 9, 2026
The Real Cost of 'Free' Business Email
Running your business off a free personal email address feels harmless. It quietly costs you credibility, security, and continuity — and the fix costs less than lunch.
Read the article →January 26, 2026
DNS Explained Without the Jargon (or the Panic)
DNS sounds intimidating and gets treated like a black box. It is actually one of the simpler things in your tech stack once someone explains it in plain English.
Read the article →January 12, 2026
Your Website Is Not a Business Card. Stop Treating It Like One
Most small businesses treat their domain and website like a one-time errand. Here is why that habit quietly costs you money, control, and credibility.
Read the article →Coming soon
Short video walkthroughs on YouTube
Some things are easier to show than to write. I'm building out a set of short, no-fluff video tutorials to go alongside these articles — same philosophy, different format. Check back, or get on the mailing list from the Brash Consolepage and I'll let you know when new ones land.
Want help applying any of this to your business specifically?
These articles cover the general case. Every business has its own wrinkles — that's what consulting is for.